Creating a Social Media Plan {day one}

Welcome to 31 Days! If this is your first time here on Girl on the Move you can find out more about me (and my love of fitness, travel, and cupcakes) here and be sure to check out the popular posts on the right-hand side!

31 Days is an online writing challenge started by The Nester where bloggers select one topic and then write a post on that topic every day in October.

After a lot of brainstorming, list-making, and reflection I finally settled on a topic…

Create a Social Media plan #write31days
And I couldn’t be more excited! I published my first blog post more than three years ago, but until this past January blogging was mostly just a way to keep my mom and aunt connected with my life. Sometimes other people read my blog, but if they were the only two readers, that was fine by me!

But then this January I decided to give my blog some more attention and see if I could actually monetize my blog…even if it was only enough money to pay for my slight obsession with cupcakes!

My most recent order of business was to create a social media plan. So I did what I always do when I need blogging help…I asked my blogging friends if anyone had a sample social media plan they could share with me! And I got one of two things…

crickets…I’m going to assume that their lack of response meant they didn’t have a sample to share!

lots and lots of tips on how to schedule my social media posts…HootSuite, CoSchedule, Buffer, and the list goes on

But having tools to schedule my social media posts doesn’t really help me with why I should be scheduling, what I should be scheduling, and when I should be scheduling them.

So I sat down to work on creating a social media plan and realized I wanted to share the process with y’all!

I went back and forth on the idea of spending a whole month posting about social media since not all of my wonderful readers (i.e. YOU) are bloggers, but then I realized social media doesn’t just apply to bloggers, but also to brick-and-mortar business owners, direct sales consultants, public figures, Etsy shop owners, and anyone with a Facebook, Twitter, or Instagram account. So I hope that you are able to learn something new or try something new through this series on social media.

And don’t worry, if you have no interest in social media I’ll still be publishing some of the regular stuff here on the blog…Training Thursdays, Be Inspired posts, a few Links I’m Loving and more!

I’d love to have you stick around for the next 31 days as we talk about…

-Why you should have a social media plan

-Pros and cons of various social media platforms such as Twitter, Instagram, Facebook, and more

-General social media tips

-Creating a brand on social media

-Printables for creating the actual plan

-And more!

And just to make sure you don’t miss a single post, submit your email address below to receive an email every day in October with the post of the day related to Creating a Social Media Plan!

You’ll also want to bookmark this page because this is where I’ll keep a running list of all of the posts throughout the month!

If you have any questions about this, please feel free to leave them in the comments below or email me at girlonthemoveblog01 {at} gmail {dot} com

I’d also love to have you share this series with your friends and comment below to let me know what your favorite social media platform is and why!

Day Two: Why you need a plan

Day Three: The Parts of a Social Media Plan

Day Four: Your Vision

Day Five: Creating a Brand

Day Six: Self-Evaluation

Day Seven: Twitter Intro and Twitter Lists

Day Eight: Twitter Tips and Tricks

Day Nine: Creating a Twitter Plan

Day Ten: What to Share on Instagram

Day Eleven: Growing Your Instagram Followers

Day Twelve: Creating an Instagram Plan

Day Thirteen: Pinning with Purpose

Day Fourteen: Pinterest Tips

Day Fifteen: Creating a Pinterest Plan

Day Sixteen: Understanding Facebook’s Algorithm

Day Seventeen: Facebook Tips and a Plan

Day Eighteen: Google+ and LinkedIn

Day Nineteen: StumbleUpon and Tumblr

Day Twenty: YouTube and Vimeo

Day Twenty-One: Flickr, Howcast, Ello, and Snapchat

Day Twenty-Two: Social Media Challenge

Day Twenty-Three: Choosing Your Platforms

Day Twenty-Four: Tracking Your Progress

Day Twenty-Five: Key Performance Indicators (KPI’s)

Day Twenty-Six: Setting Goals

Day Twenty-Seven: Social Media Tips You Learned in Preschool

Day Twenty-Eight: Social Media Resources

Day Twenty-Nine: Putting All of the Pieces Together

Day Thirty: Question and Answer

Day Thirty-One: Wrapping It All Up

GOTM post signature


  1. I’ll be here to check out your posts. I purposely scheduled posts for the whole October and November (yes, I am crazy, I know) so that I can devote more time to growing my following on social media networks. Plus, you’re offering printables; who can resist that?

  2. This sounds like a GENIUS idea! I’ll be tuning in every few days to catch up but I can’t wait to read about all of your tips! I DEFINITELY need a plan and you probably got crickets from me. Actually I feel like I answered that question with “I just wing it!”

  3. Hi, looking forward to learning more. I just bought my own domain at GoDaddy and will be transferring off blogger to it. It is a big undertaking so I am taking it slow. Do you have any articles for making the transfer smoother? O

  4. I think you might be the answer to my bloggy prayers 🙂 I subscribed to your blog as whole, though because I want to see what other wonderful things you have going on here! Looking forward to more!

    Meaghan from DIYfaerie

  5. I’ve just stumbled onto your website and want to tell you that this looks wonderful – thank you for offering so much social media advice! I’m definitely along for the ride!
    Beth x

  6. I’m also doing the #write31Days 🙂 I will surely be checking back here as this topic always interests me. So glad I found you on the SITS this morning. Have a great weekend!

  7. Do you realize you are taking a mess – the average bloggers social media strategy – and organizing it. Then teaching others how to create their own. Talk about using your strengths! Do you know what your Myers-Briggs profile is? Just curious I’ve been spending time studying mine and a few of my co-workers. I think you could build a business helping people organize not only the homes and work areas, but their lives.

    Back to your plan… I set blogging goals at the beginning of the year – have x followers by the end of the year etc., but I didn’t actually have a plan. I’m starting to create one for next year though. I’ve even set up a calendar with post ideas for various days.

    The same thing could be said for the blogger who can’t find her tribe. What is her plan. You can’t just show up and say be my tribe. Just like I can’t have x followers by year-end if I have no idea what I want to blog about.

    Great series Julie can’t wait to read more.

    The sa

  8. Oh Yay! This sounds fab, looking forward to hanging out this month and getting my social media on track! Found you via the #SitsBlogging linky 🙂 x

  9. Julie I am loving this! I need a social media plan. I need a blog plan in general. Blogging is so much more than I thought it would be! Thanks for this! Can’t wait to do the 31 days!

  10. Whew! Now that the challenge is over, I can take some time to go back and read the series that I pinned at some point 🙂 I’m looking forward to reading what you have to say. I currently have a love-hate relationship with social media ;).

  11. Hi!
    I’m a new blogger, just dropped here! The challenge is over, but I’m looking forward to reading your tips and tricks 🙂
    I’m gonna pin this on my blogging board 😀

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: