Oh man, it seems as though social media is in an uproar today! All over Facebook and Instagram I’m seeing posts about social media algorithms, turning notifications on, turning notifications off, basically just general mayhem! While I can not claim to be a social media expert (a lawyer recently explained what it actually requires to be called an expert and let me just say that all of you so-called experts…aren’t), I have done more than my share of research on the topic and am constantly learning new social media strategies…so I wanted to share a couple of thoughts…
- Just because you see someone post a dire warning on social media, DOES NOT mean that you should also post this warning. Copying and pasting statuses or reposting pictures without fully understanding what they mean will often leave you backpedaling later. Instead, take a minute (or five!) to do a little research and get the whole story before you decide to go ahead and post it yourself. It’s like your mother used to tell you, “If all of your friends jump off the cliff, will you?”
- Want to help your Facebook customers and friends make sure they see your posts on Facebook? Encourage them to select “See First” for your page or profile…and this will allow them to better
stalkconnect with you.
- Should you ask your Instagram followers to turn on notifications? No! You don’t want to be the reason someone wants to throw their phone in the nearest body of water because it keeps dinging with notifications! Because then they might unfollow you!
4. Back in the day when Mark Z created Facebook it was designed to foster person-to-person connections. Even though Facebook is now a publicly traded company, at it’s core it is still meant to connect people. Same goes for Instagram. And Twitter. And any other social media platform. Sure, businesses use these platforms to connect with their customers but, and I’ve said this before, social media is meant to be SOCIAL! Interact, engage, and connect with people…don’t simply use these platforms as a place to throw your content in the hopes that someone will see it, your content will go viral and your blog/business/brand will explode over night. Use these platforms as a place to build relationships. Because, “It’s more difficult to unsubscribe from a relationship” – David Armano. So before we all send ourselves into a frenzy figuring out exactly how these algorithm changes will impact us (because honestly, we don’t fully know!), instead take that time and focus on relationship building!
What are your thoughts on the changes to the social media algorithms? What will you do today to help build relationships on social media?