Creating a Social Media Plan {day twenty-one}

Welcome to Day Twenty-One of the Write 31 challenge!  If this is your first time stopping by, head over to Day One to get started from the beginning, and now on to Day Twenty-One…

Yesterday we covered YouTube and Vimeo and now it’s time to power through a number of other social media platforms. Another reminder that you don’t need to be on all of these social media platforms…but I do think it’s helpful to be aware of them. So today will be less about tips and more about what is involved for each of these platforms.

And I’m going to take a quick minute to jump on my soapbox and say something to parents…hopefully you are aware of most, if not all, of the social media platforms we have already covered. But your kids are smart! And chances are they are constantly finding new social media platforms to join so even if you don’t use these for your blog or business, be aware of them and check in with your kids about them!

Flickr

Flickr is a photo-sharing website with an active community where you can share pictures privately or publicly. I would recommend a couple of things if you want to use the platform…make sure you complete your profile when you join, keep your photos organized with tags, find communities of people with similar interests, and invite your friends and family to join you on Flickr.

Howcast

Here’s another video platform but this one is really focused on how-to videos…so for me it’s not a very good fit but if that’s your nice, I think it’s worth exploring!

This might seem like a social media platform targeted at fifteen-year-olds, but I have started to see Snapchat usernames pop up on the profile pages of bloggers and brands so I think it’s worth covering. Snapchat allows you to send pictures you’ve edited, largely by drawing on them, to other people.   One of the incredibly unique features of Snapchat is that because the messages self-destruct in less than 10 seconds you create a sense of urgency and desire to be on the inside circle. And let’s be honest people like to know things for first so they can tell their friends. So how can brands and bloggers use Snapchat? Announce giveaways, send a discount code, or announce a new product or service…still not convinced bloggers and brands can use Snapchat? Do a search for how Taco Bell has used Snapchat…they’re genius!

Ello

Ello is new but that doesn’t mean you shouldn’t check it out…Twitter was once new too! Ello is being promoted as the anti-Facebook and since so many bloggers struggle with using Facebook effectively I think it’s worth considering. Right now it is still invitation-only so I’d suggest keeping an eye on Ello to see if it’s something worth joining when it opens up to the public.

If you have any questions about this, please feel free to leave them in the comments below or email me at girlonthemoveblog01 {at} gmail {dot} com

Are you using any other social media apps or are there any other apps you’re interested in using?