Today we’re going to talk about branding…or in other words, defining what makes you sparkle!
Quite simply, cupcakes are a part of my brand. (True story…as I was writing this post, someone posted on my Facebook wall…about cupcakes!) Fortunately it’s not the only thing that makes me sparkle…but it’s definitely part of it!
Why do you need to define your brand?
-Defining your brand will help you refine what you share via social media
-Defining your brand helps you gain loyalty…people know they can trust me for a cupcake recommendation…what information can they trust you to provide?
-Defining your brand helps you decide what opportunities to take and which to pass on to someone else…earlier this year I had the opportunity to join my first affiliate program and I did it because I was so excited for the chance to make money. But as I really started promoting the product I realized it wasn’t a good fit for my brand, so I was going be wasting time and energy trying to promote this product…instead I try to focus my energy on products that fit my brand.
So let’s talk about your brand!
First step, download the SM Creating a Brand Printable
In the center circle jot down what/who you are branding and then you’re going to use the outside circles to brainstorm words that describe you (or your product, organization, blog, ect)…and feel free to add additional circles! Here are a few questions designed to help you fill in the outside circles…
-What words would other people use to describe you?
-Who are you?
-What is important to you?
-How do you want people to walk from an interaction with you?
After you’ve brainstormed all of the words look them through and highlight the ones that are most important to you…which words describe what you want others to be saying about you?
Here’s mine: Girl on the Move’s (GOTM) brand focuses on inspiration, travel, fitness, and cupcakes.
Congrats on starting the branding process! You’ll want to save this printable for later on in the month when we sit down and put all of the pieces together…and as you go through this process you might find yourself tweaking your brand…and that’s okay!
A couple of logistical suggestions in regards to branding…
-If at all possible, use the same username and images across all of your social media platforms
-Branding is about more than just colors so yes it’s helpful to have colors and images that coordinate with the branding message you’re sending, but it’s also about the story you tell, the feelings you create and what people tell their friends about you.
What three words do you think others would use to describe how your, your business, your blog or your organization sparkle?