Creating a Social Media Plan {day four}

Welcome to Day Four of the Write 31 challenge!  If this is your first time stopping by, head over to Day One to get started from the beginning, and now on to Day Four…

Create a Social Media plan #write31days #blogging
Today we’re going to begin putting together your social media plan! We’ve talked about why you need a plan and looked at the different parts of the plan, but now it’s time to get down to business!

We’re going to start with setting a Vision for your social media use. Having a vision can help you determine what platforms you use, what you want to post, how you interact, and give you a big picture idea of why you’re spending time on social media.

Please note that creating a vision statement represents only part of one post during this 31-day challenge…we’re going to spend three days talking about Twitter. That means that creating a “perfect” vision statement is not paramount to creating an awesome social media plan….so don’t stress over this part!

And now on to your first printable! This printable is designed to help you articulate your vision statement.  So here’s what you need to do…

1.Download the SM Finding a Vision Printable

2.Take some time to brainstorm the first things that come to mind (don’t discriminate the ideas…write them all down and we’ll sort through them later!) when you hear these questions…

-What do you ultimately want to achieve with your social media use?

-What would be the ideal result of your social media use?

-One year from now what do you hope has happened because of your social media activity?

Once you’ve brainstormed ideas look back over all of your ideas and consider this…

Baseball Cards Jay Baer
Ideally your vision has to do with building relationships and establishing a community as opposed to reaching a certain number of followers. As you look over your brainstorm and think about the quote from Jay Baer, highlight a couple of phrases that really stand out to you. Then take those phrases and put them together into a vision statement (which you’ll write in the bottom box)

Here’s mine: Girl on the Move (GOTM) social media accounts exist as a place for me to connect with others so I can share what inspires me, be inspired by others, and encourage each one of us to step out of our comfort zone and dream a little bigger today than we did yesterday.

Your vision statement is going to look different than mine…maybe you want to be a place for moms to connect, or a place for people to be educated and share ideas about eating healthy…your vision statement should fit you, your blog, your product, your business, or your organization.

Congrats on writing a vision statement!  You’ll want to save this printable for later on in the month when we sit down and put all of the pieces together…and as you go through this process you might find yourself tweaking your vision statement…and that’s okay!

If you have any questions about this, please feel free to leave them in the comments below or email me at girlonthemoveblog01 {at} gmail {dot} com

What is your vision?  Or in other words, your ultimate social media goal?


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