Creating a Social Media Plan {day sixteen}

Welcome to Day Sixteen of the Write 31 challenge!  If this is your first time stopping by, head over to Day One to get started from the beginning, and now on to Day Sixteen…

We have officially reached the halfway point of this series and I hope you’re enjoying it as much as I am! Today we are going to talk about Facebook and if the emails and comments y’all have sent me are any indication, this is the topic you’ve been waiting for since day one! So here we go…

Understanding the Algorithm

Facebook is a public company. Their goal is to make money for their shareholders. So they are going to set up their website in a way that will maximize the amount of money they make and that includes implementing an algorithm that will make you want to pay money to boost your posts…don’t do it!!! To many of us the algorithm probably looks something like this…

While I can’t give you the exact formula (I’m pretty sure it’s locked up with CIA type secrets) I can explain to you the basics of how it works…

First, you post on your Facebook page.

Then, Facebook shares the post with a few of your followers and then they sit back and wait to see what happens.

If the post gets likes, comments, and shares then Facebook will share the post with a few more followers.

If the post gets little to no interaction then Facebook doesn’t share the post further.

If the post continues to get more likes, comments, and shares then Facebook will continue to share the post.

You can see in the pictures below that the post with more comments, likes, and shares had a much higher reach than the post without comments, likes or shares.

So the big question is how do you get your followers to like, comment, and share what you post on your Facebook page?!? Tomorrow we’ll go over tips to increase likes, comments, and shares, and put together a Facebook plan!

If you have any questions about this, please feel free to leave them in the comments below or email me at girlonthemoveblog01 {at} gmail {dot} com

Have you had success with your Facebook page? What have you done that works? What doesn’t seem to work as well?