Creating a Social Media Plan {day thirteen}

Welcome to Day Thirteen of the Write 31 challenge!  If this is your first time stopping by, head over to Day One to get started from the beginning, and now on to Day Thirteen…

So far we’ve covered Twitter and Instagram…and now it’s time to cover Pinterest! We are going to go over some great information about Pinterst the first two days and then on the third day we’ll put together a plan!

Pros and Cons of Pinterest

Con Pinterest can be a black hole of time, which means it can be easy to get lost and forget your purpose for using your Pinterest

Pro Pinterest can be a black hole of time, which means lots of people will see the content you share

Pro – Pinterest is often one of the top referrers of traffic for blogs, so it can be one of your biggest assests

Pinning with Purpose

As I mentioned in the pros and cons, Pinterest can be a black hole of time and I think of all the social media platforms, it is the one where it is easiest to lose focus. Instead of spending hours on Pinterest (because let’s be honest, that’s easy to do!) let’s pin with purpose so you can use the rest of that time to work on other areas of your blog.

Group Boards

Follow Twin Tested, Pin Approved’s board MerlotTwin Tribe Group Board on Pinterest.

Group boards are a great way to connect with new people because your pins are going to get in front of a much higher number of people. Consider starting your own group board and inviting others to pin with you or search for group boards in your niche and ask if you can pin to them.

Secret Boards I know your son’s second birthday party is going to be amazing but when you sit down to plan it and add 48 pins to that board, those are all going to show up on my Pinterest feed…and that can be a turn off to potential followers. And this is where secret boards come into play! You can have unlimited secret boards, so use them! When I am deciding between making a board secret or public one of the first questions I ask is, “Am I likely to pin 10+ things to this board in one setting?” If my answer is yes, I most often make the board a secret. By doing this I’m not clogging up people’s feeds and when people click on my pins on my profile to see my most recent pins they won’t see 47 pins related to that monster truck birthday party.

Your Boards

Follow Julie Denouden’s board Fitness on Pinterest.
Here are a few tips I have found helped when it comes to my Pinterest boards…

-Once a month I check the arrangement of my boards. I want seasonal and trending boards to appear first and then boards that are most related to my brand. For me that means that “above the fold” (the boards people see without having to scroll down) boards are related to travel, fitness, cupcakes and blogging.

-Once a month I also update my board covers to keep my page fresh.

-I have a couple of boards related to my blog content…and that’s okay! It used to be taboo to pin your own content, but now it’s more commonplace…as long as it’s not excessive.

Tomorrow we’ll cover additional Pinterest tips and then we’ll talk about putting together a plan for Pinterest!

If you have any questions about this, please feel free to leave them in the comments below or email me at girlonthemoveblog01 {at} gmail {dot} com

What is your favorite Pinterest board to follow? How much time each day do you spend on Pinterest?


  • Lucy Valdez

    It is so hard to pinpoint a favorite board…I guess I fall into the black hole that is pinterest bc I really just focus on the pins and not the actual pinners…Definitely a huge area of opportunity for me.

  • Monique

    This is awesome, I am just starting with Pinterest and sometimes get overwhelmed because I’m not even sure where to start. I’m so looking forward to putting a plan together, thanks so much for this wonderful series! 🙂

  • Pam

    Pinterest is the one social media that I don’t really utilize for my blog very well. It’s not because I don’t like it. It’s more because I’ve been pinning things since before my blog was in existence. I still use it in the same way that I did in the beginning and I’m okay with that. I’m okay with having one social media that isn’t fully connected to my blog. Oddly enough, it is the social network that I have the highest number of followers on!

  • Kristen @ Joyfully Thriving

    Pinterest is a wonderful source of traffic for my blog…and yes, can be a wonderful black hole. Ha. I am working at better utilizing Pinterest and am enjoying discovering some new friends on Pinterest! Now, I’m heading there to follow you!

  • Kati

    This is a great series! I agree with your thoughts on Pinterest. I love that you can have an unlimited amount of secret boards. It makes it so nice.

  • Marnie @ SuperSmartMama

    I love Pinterest! Before becoming a blogger, I avoided it like the plague because I saw how much time it sucked up for many of my friends, but I’ve since learned I can use pinterest without it being a complete time-suck. Thanks for the tips on joining boards. I haven’t done that yet and it sounds like I should!


      Group boards can be a great way to grow your followers and bring new viewers to your content…which means page views for your blog!

  • Jennifer | The Deliberate Mom

    I love Pinterest! Really love it. I’m trying to hone in on my prime times though… it’s really hard to find that out. I’m really excited for you to delve into this one!

    I love your idea of rotating board covers once a month. I’ll have to give that a try.

    Awesome series… sorry to bog you down with comments today. We just celebrated Thanksgiving so I’m playing catch-up (can you tell)?!

    Wishing you a wonderful day.


      I think finding prime times can be challenging…I think it’s super important to be pinning seasonally relevant and trending content…so in a week or two, start pinning anything related to Thanksgiving. I have a post on doing an at-home version of Chopped (one of my best posts) that I always repin when there is another season finale of the show because that’s when people are searching for it online. I hope you enjoyed catching up with the series!

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